Diddy popped up at the Fader Fort at SXSW over the weekend to co-sign two of the music conference’s most buzzed about acts, Lil B the Based God and Odd Future. Diddy described both acts as the future of the music industry.
Diddy took the stage doing Lil’ B’s trademark cooking dance while Lil’ B yelled “SWAG!” from backstage.
Diddy later introduced Odd Future, then performed a rendition of The Notorious B.I.G.’s “Mo’ Money, Mo’ Problems” as a sing-along with the crowd.
For a group that constantly derides “old guys” in hip-hop, Odd Future’s alliance with Diddy seems rather…. well… odd.