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Shaq is getting in the liquor business, and his new brand Luv Shaq will be on the shelves in 2013.

You read that right. Luv. Shaq.

According to the New York Post, it’s going to be “sugar- and gluten-free,” and it will be available in “in coconut flavor, and the bottle features an image of O’Neal with giant wings.” Giant. Wings.The founder of Devotion Vodka, which is producing the vodka, says it will compete with Diddy’s Ciroc, but at a “more competitive price.”

I applaud Shaq for making a liquor that is more “health conscious” (but it’s still alcohol, how conscious can it be?) especially since teeny skinny cocktails are all the rage right now. Get in where you fit it, Mr. O’Neal. But the name? And the gimmick of him with wings? I don’t know if I can cosign this one, bruh. I would have accepted T.W.I.S.M. over this.

Will you try Shaq’s vodka?

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