Heineken celebrates its seventh year of the #Heineken100 initiative with an innovative travel collaboration with TUMI, the global leader in travel and lifestyle accessories.
The Heineken and TUMI capsule collection is comprised of three custom TUMI collection pieces, which are scheduled to drop throughout the remainder of 2016.
#Heineken100 kicks off its first 2016 release with a black Miami-inspired tote, which features Heineken’s signature-green detailing and showcases TUMI’s renowned functionality. Only 100 Heineken x TUMI totes will be produced and delivered to 100 of the world’s most influential men.
“We’re excited to partner with Heineken, as both our brands represent global, premium craftsmanship and a shared dedication to our customers. We are constantly inspired by our Global Citizens and look forward to perfecting the journeys of these new innovators and tastemakers as they embark upon their next adventure,” said TUMI’s Global Creative Director, Michael Petry, when asked what the collab means for TUMI.
The second TUMI #Heineken100 product, curated for New Yorkers, will debut in September 2016, and Amsterdam’s item will round out the 2016 initiative in October.
Peep more from the capsule collection in the gallery below.
PHOTO CREDIT: Team Epiphany